AIRIN JOHN
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Education

M.A. (Hons) International Business Management
With specialization in Marketing. 3.7 GPA
Heriot-Watt University, Dubai | UAE

Skills
360-Degree Marketing Strategic Brand Management Brand Storytelling Multi-Channel Marketing Integrated Campaign Management Creative Direction & Content Creation Performance Marketing PR & Media Strategy Stakeholder Management Cross-Functional Collaboration Social Media Management Influencer Marketing Performance Reporting & Analysis Budget Management
About Me

A passionate marketing professional with over five years of experience in building and scaling brands through data-driven brand strategies, multi-channel marketing, and impactful storytelling. With experience spanning industries, including Law, F&B, Lifestyle and Wellness, I have led integrated campaigns, enhanced brand presence, and fostered meaningful connections with diverse audiences.

Raised in Dubai, I have worked with both emerging and established brands across the GCC and beyond. From crafting dynamic digital campaigns to developing compelling brand narratives, my approach emphasises aligning marketing efforts with business objectives while strengthening brand equity.

Proficient in 360-degree marketing, I specialise in creating impactful brand messaging, executing multi-channel campaigns—including digital, social media, PR, and influencer collaborations—and leveraging analytics to optimise performance. My expertise extends to strategic brand management, enhancing customer engagement, and delivering cohesive experiences across digital, social, and in-store platforms.

Throughout my career, I have successfully launched high-impact campaigns, fostering strategic brand partnerships, and spearheaded creative projects, including brand video campaigns and curated brand jingle. By blending authentic storytelling with actionable insights, I have consistently driven brand equity, strengthened customer relationships, and achieved measurable results.

Whether building a brand from the ground up or refining existing strategies, I thrive on collaboration, innovation, and data-driven problem-solving. With a proven track record of leading cross-functional teams, managing stakeholder relationships, and delivering customer-focused solutions, I aim to empower brands through meaningful marketing and sustainable growth strategies.