Featured Projects

Brand Product Campaign

Kava & Chai: Summer Matcha Bliss

Developed and launched two limited-edition summer drinks—Iced Coco Matcha and Mango Matcha—to add new offerings and maintain customer excitement.

Products: Iced Coco Matcha & Mango Matcha

Objectives:

• Increase traffic during off-season with LTO offerings.
• Uplift brand perception through trend-driven and innovative offerings that align with market dynamics and customer preferences.

Results:

• Contributed 6% of overall sales mix.
• Performance marketing and influencer collaborations drove a 23% increase in digital engagement.
• Enhanced the brand's reputation for innovation and trend alignment, fostering a stronger connection with its target audience.

Seasonal Product Campaign

Wild & The Moon: Hit Reset with the Best!

Introduced a Summer Detox Range offered at a 20% discount for a limited period to increase engagement during the summer downtime.

Products: Summer Detox Range at 20% off for a limited time only!

Objectives:

• Support sales traffic during summer downtime.
• Increased customer engagement on digital platforms and traffic on the website (e-shop).

Results:

• Attained a striking ROAS of 38 through targeted performance marketing campaigns.
• Increased website traffic by 27%, driving higher engagement and conversion.

Tactical Campaigning Methods and Successes

Chin Chin

Utilized WhatsApp as a new communication medium for tactical campaigns to boost impact and drive sales.

Objectives:

• Introduce and test a new medium of communication to attain more impact around the campaign.
• Support sales traffic during summer downtime.
• Drive customer orders through delivery platforms and other aggregators.

Channel: WhatsApp

Measures: Customers are split into categories - First Time Users, Frequent Customers and Churned Customers - then targeted based on results during the trial phase.

Results:

• Tactical campaigns acquired the highest ROAS, ranging from 27 and above per campaign.
• Improved menu views by 42% across aggregators and delivery platforms.
• Identified and implemented WhatsApp as an effective communication medium, setting a replicable model across brand campaigns.

Community Workshops & Events

Wild & The Moon

Designed and spearheaded a series of wellness-centric workshops and events, reinforcing the brand's position as a thought leader and a go-to hub for health-conscious communities.

Objectives:

• Strengthen brand loyalty by fostering community engagement.
• Boost visibility in the region through cross-marketing, digital channels, word-of-mouth, and other organic measures.

Results:

• Increased event attendance by 45% YoY, positioning the brand as a leader in health-conscious communities.
• Boosted social media engagement by 13% through event-related posts and interactive campaigns.

In-store Experience

Kava & Chai

Organized multiple PR campaigns and in-store activations, including collaboration with a local artist to draw portraits in-store.

Objectives:

• Elevate brand image and establish brand as a local go-to cafe chain.
• Generate a “digital buzz” to drive traffic in-store and boost online engagement.

Results:

• Secured organic media coverage in top publications, including Time Out Dubai and WhatsOn, enhancing brand credibility and reach.
• Boosted social media engagement by 45% through targeted digital strategies - UGC and organic PR.
• Increased in-store foot traffic by 65% during activations, driving both sales and customer engagement.
• Partnered with over 50 local influencers on a barter basis, from food bloggers to lifestyle creators, significantly expanding brand exposure and created UGC.

Brand Campaign

Chin Chin

Conceptualized and executed a vibrant marketing campaign featuring the tagline, “Chin Chin, So Nice, You Gotta Say it Twice!”, brought to life through engaging content - brand video campaigns and curated brand jingle - and media strategies. To be launched in 2025.

Objectives:

• Drive brand awareness and engagement through unique, memorable brand campaigns.
• ⁠Elevate brand presence by using creative and media-driven strategies.
• ⁠Improve reach and impact of the campaign through communication mediums that are new to the brand.

Channels:

• Radio Jingle
• Video Campaign & Paid Ads
• Social Media
• Influencer Marketing
• WhatsApp Campaign
• Press Release
• In-store Collaterals

Chin Chin

CSR: Ramadan Campaign

Launched a Ramadan initiative encouraging aimed at fostering community engagement, featuring a curated Ramadan Box accompanied with a voucher redeemable at select stores, integrating social impact with customer value.

Objectives:

• Align the brand with the spirit of the season through meaningful CSR activities.
• Strengthen brand image and visibility through targeted social media campaigns, influencer partnerships, and robust PR efforts.

Channels:

• Video Campaign & Paid Ads
• Social Media
• Influencer Marketing
• WhatsApp Campaign
• Press Release
• In-store Collaterals

Results:

• Over 23k vouchers distributed, with over 2% conversion (redemptions in-stores).
• ⁠More than 9 million impressions across digital platforms.
• Attained 11 press and media coverages.
• ⁠⁠Over 600 stories on social media.

Wild & The Moon

Played a pivotal role in winning multiple awards and secured PR placements in leading publications, enhancing the brand’s regional credibility.

Awards:

2020:

• FACT Magazine - Favorite Vegan Friendly Cafe

2021:

• FACT Magazine - Best Vegan Friendly Cafe Dubai
• WhatsOn Dubai - Favorite Healthy Eating Restaurant
• WhatsOn Abu Dhabi - Favorite Healthy Eating Restaurant
• Leaders F&B - Leading Cafe

2022:

• Dubai Green Star Awards
• PETA Awards